The problem for them, if they choose to view it as a problem, is that web browsers are done. Feature-complete. No one can think of anything to add that anyone wants, because there are no more features to add. Sadly, this happens to product categories. It happened with word processors twenty years ago. Spreadsheets, around the same time. Windows was done when XP shipped. Mac OS, yeah it’s done too. I haven’t used any of the new features. And by “new” I mean features introduced in the last eight years or so.
Software products have lifecycles. They reach a point where all they need is maintenence. Make sure it runs on new hardware. Fix security issues as they arise. Optimize. (Firefox could sure use that!) Teeny little tweaks that are almost unnoticable.
Is this where we are at with email and instant messaging too?
Hence the move to Social Collaboration tools – that’s where the innovation is taking place…