McKinsey Quarterly: Making internal collaboration work – An interview with Don Tapscott

One of the best resources for those interested in Social Business has to be the McKinsey Quarterly.

As many of you will know, McKinsey & Co are one of the most respected management consultancies around, and are involved in a significant volume of work with organisations around the world on Social Business and internal productivity. The McKinsey Global Institute produces a regular annual report into the use of Social Business – a must read for sure.

However, the reason for this post is to direct you to this interview with Don Tapscott where he describes why effective knowledge management within enterprises requires replacing e-mail with social media. Filmed in September 2012, Don does a great job of explaining how Social Business tools will revolutionise business in this decade, and how it should be approached differently from previous collaborative technologies.

(If you prefer to read these kinds of interviews, the transcript is also available).

I particularly like Don’s example of an organisation cancelling 80% of their meetings that were ‘informational’ by sharing the information online in place of the meeting.  

Collaboration Matters believes that this Social Business ‘revolution’ is as significant as Don and others state, and are working with organisations to make massive gains in productivity through the shift from meetings and email into a much more efficient social strategy.