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Influence made with social. Made with IBM

IBM has just released a new series of video spots under the ‘Made with IBM‘ line:

Made with IBM banner

What’s the world making today?

We live on a Smarter Planet, where data, mobile, social and cloud are transforming industries and allowing us to create value in new ways.

The evidence is abundant and it is everywhere. Watch it grow here.

This is the one on Social Business:

Taken independently, I’m a bit conflicted about the message to be honest. I’m not sure I agree with their definition of Social Business, nor whether two ladies taking a photo on a mobile phone is really the best illustration that could have been chosen…  As a suite of videos, ‘Made with IBM’ has a much more cohesive message.

Anyway, check out the ‘Made with IBM‘ playlist and see what you think ? I’d be interested in your comments…

Collaboration Matters awarded IBM Platinum Achievement Award

Collaboration Matters were delighted and incredibly honoured to be publicly recognised by IBM last week at the Software Partner Marketing College at IBM South Bank in London.

The ‘IBM Software Platinum Achievement Award – Outstanding Marketing Achievement’ recognised those business partners that have marketed IBM’s and their own solutions in innovative and ground-breaking ways over the past year.  Finalists were Portal, Applicable, Barrachd and Collaboration Matters with Collaboration Matters taking the award.

Activities that were highlighted in considering the award included:

  • The Collaboration Diner at UC Expo (breaking the mould for trade show stands, by making the main event the conversation and contribution, not the sales effort)
  • Our ongoing series of Social Business Breakfast sessions (combining education and discussion on topics and issues relating to Social Business all through a combination of face-to-face and tool-based collaboration)
  • The Collaboration Garden (an exclusive invite-only Social Business platform allowing organisations and individuals to trial, learn, discuss and be educated around the power of Social within Business)

Key to all of these initiatives has been our focus on being ‘refreshingly different‘ – an IBM Business Partner like no other.  It is great to see IBM reward our efforts:

“Collaboration Matters are creating innovative solutions with IBM collaboration technology in response to the Social Business models more and more customers want to pursue.”
Mark Barrett, Business Unit Executive, Partner Sales, Software Business, UK and Ireland

Thanks must go to my colleague Rooven (who was behind the concept for the Collaboration Diner), to the team at Arrow ECS (our VAD) and to all those at IBM UK who have supported our efforts this year.