At 4pm on day one (partner day) of the SugarCon 2013 conference in New York, I sum up the event so far.
Stuart McIntyre
Social Business strategist, podcaster, blogger, founder of Social Connections and conference speaker
A sweet combo – SugarCRM and IBM Connections
You may have seen from the social networks that I am once again in New York City this week. As well as seeing a very important customer, I’m spending three days at SugarCon, the annual conference run by SugarCRM.
Today is the partner day – the equivalent of BP Development Day at IBM Connect for those that have attended that event. It’s been a fascinating morning so far, with keynotes from the CEO and CTO, as well as updates on partner programs and more. I’ve been tweeting extensively, so follow that stream for more details.
However, as a first post from the event, I wanted to share this video, highlighting the Connections integration that Sugar and IBM have been working on. It is mightily impressive:
https://www.youtube.com/watch?v=5LgnKRsT6Hk
Collaboration Matters sees Social CRM as one of the biggest growth areas in 2013 – Social Business platforms cannot just be a ‘destination’ but have to be fully integrated into all areas of the business. For every business, that includes helping the organisation and its employees serve its customers better.
As Sugar have said today, it is about ‘Every Customer. Every User. Every Time.‘. Focus on every customer relationship by enabling every user in your business to deliver exceptional service every time. By combining a CRM solution that is fully integrated into a social collaboration platform, formal and informal customer data can be added to the knowledge and people within your organisation to deliver amazing value to your customers.
I’m really looking forward to hearing more from Sugar this week and will be sharing it here as the week goes on…
LotusBeers / IBMSocialBeerz – NYC, Wednesday 10th April
Humans of New York, I am scheduled to be in town next week for SugarCon 2013 and for a visit to a long-term customer in Midtown.
Therefore, good friend Victor Toal and I thought it was high time for another NYC LotusBeers session. The plan is to meet at 8pm on Wednesday, 10th April at The Pig ‘n’ Whistle on 2nd. All are welcome!
Let us know if you can make it via email, DM or by leaving a comment. Hope to see you there!
P.S. Given the re-branding effort, I wonder if these sessions should become known as IBMSocialBeerz? 😉
Advertising Social Business
Seen in New York City today:
http://www.youtube.com/watch?v=HXogl7ntGTw
http://www.youtube.com/watch?v=lbbQo-fCCm0
http://www.youtube.com/watch?v=LP_L-WCntBI
And the ad itself?
Whatever you think of the idea of destroying your own office (I’m not too sure about the details of the ad myself), wouldn’t it have been encouraging to see IBM Connections (and IBM Social Business as a whole) being advertised in this very public and visible way?
[It is one of my dreams to say ‘IBM Connections’ to just one of my non-technical friends, acquaintances or family and them say ‘yes, I’ve heard of that’…]