New help with User Adoption? Ask Michael Sampson to help at this exclusive London workshop

The big news today is that IBM Connections 4.0 is now available.  However, whether you’re running Connections 3 or 4, MS Sharepoint, Jive SBS or any other collaboration or Social Business platform, the technology is only a small part of your project.  If you put in a great tool but nobody uses it, then you’re arguably even worse off than you were before.  Therefore, planning a strategic approach to user adoption is vital!

To help, Collaboration Matters have partnered with renowned collaboration and user adoption expert Michael Sampson (all the way from New Zealand) to deliver a one-day seminar on user adoption strategy for Social Business and Enterprise Collaboration environments.

Based on the newly released second edition of Michael’s successful book, this workshop will help you and your organisation formulate your own strategies to drive user adoption of the technology you wish to deploy to your users.

The seminar is to be held on Monday 1st October 2012 at the prestigious Royal Exchange location just a stone’s throw from Bank Station in the heart of the City of London.

All attendees will receive a signed copy of of Michael’s book and all refreshments will be provided.


The Developing a Social Business User Adoption Strategy seminar provides a forum for learning and engagement about encouraging user adoption for new collaboration tools. Over the course of one day, you learn about the main ideas in the book, plus have an opportunity to discuss, debate and localize what you are hearing with the other attendees.


Here are the key details of the seminar:

  • The one-day User Adoption Strategies public seminar is focused on the contents of the book, and subsequent material.
  • The aim is to have multiple firms represented at each public seminar, to maximize cross-fertilization of ideas.
  • If you’re an intranet manager, knowledge manger, IT decision maker or in any way already involved in or planning to be involved in using new collaboration tools inside your organization then you would benefit greatly from this public seminar.


The agenda for the seminar is:

08:30     Registration and Coffee
09:00 Opening Comments
09:30 Context and Models
10:30     Morning Break
11:00 Winning Attention (Stage 1) – Group Learning
12:00 Cultivating Basic Concepts (Stage 2)
12:30     Lunch
13:30 Enlivening Applicability (Stage 3) – Group Learning
14:30 Making It Real (Stage 4)
15:00     Afternoon Break
15:30 Measuring User Adoption
16:15 Your User Adoption Approach
16:50 Closing Comments
17:00    Finish


The cost for the day is £249 for those that book before 21st September, and a slightly higher rate for those that book in the final week before the event.  There is also a discount for those that qualify as academic or non-profit – students, universities, higher education and charities for example.

To book your place on this in-demand session with one of the world’s experts in this area, head over to EventBrite.  Any questions, just contact us.