Shame on you, BBC…

Yes, yet again, the BBC tears defeat from the jaws of victory…

Wimbledon 2008 (starting today) is offering full live online video coverage via their “(IBM hosted/managed)Wimbledon Live” site, and at the good value of 12.90GBP ($24.99) for the two weeks:

Wimbledon Live Video Service Information

Wimbledon LIVE
Watch live action from Wimbledon 2008 on your PC with Wimbledon LIVE – a online subscription service offering unprecedented video coverage of The Championships.

High-Quality Live Streaming Video
Watch live coverage of all matches from Centre Court and No.1 Court and up to six other courts throughout the Wimbledon Fortnight.

Video On Demand Library
If you miss a match, you can download or watch it online later. We’ll be recording every point, game and set we show live to our Video On Demand area. Choose the matches you want to see, when you want to see them.

Classic Wimbledon Moments
For the 2008 Wimbledon Live service we have expanded our classic area. Re-live all the best historic moments!

Sounds good, doesn’t it? And it’s avaialable pretty much globally.  Only, the following small print might just get in the way:

# Windows OS: 2000, XP (Preferred) or Vista – Unfortunately Apple Macintosh and Linux is NOT supported. This is due to the digital rights management and sharing technology used.
# Internet Explorer 6.0 or higher with cookies enabled (default setting) and security settings set to “medium”  
# Windows Media Player 10 or 11

Yup, delivered via Windows Media to MS platform only. And I’d thought they’d learnt their lesson after the iPlayer debacle.  Shame on you, BBC…