About to send an email or do a Reply To All?  Seth Godin suggests you don’t:
Three years ago this week, I posted this checklist, in the naive hope that it would eliminate (or perhaps merely reduce) the ridiculous CC-to-all emails about the carpool, the fake-charity forwards, the ALL CAPS yelling and the stupid PR spam.
A guy can hope, can’t he?
Feel free to send this to those that need to read it:
Before you hit send on that next email, perhaps you should run down this list, just to be sure:
1. Â Â Â Â Is it going to just one person? (If yes, jump to #10)
2.     Since it’s going to a group, have I thought about who is on my list?
3. Â Â Â Â Are they blind copied?
4. Â Â Â Â Did every person on the list really and truly opt in? Not like sort of, but really ask for it?
5.     So that means that if I didn’t send it to them, they’d complain about not getting it?
6.     See #5. If they wouldn’t complain, take them off!
7. Â Â Â Â That means, for example, that sending bulk email to a list of bloggers just cause they have blogs is not okay.
8.     Aside: the definition of permission marketing: Anticipated, personal and relevant messages delivered to people who actually want to get them. Nowhere does it say anything about you and your needs as a sender. Probably none of my business, but I’m just letting you know how I feel. (And how your prospects feel).
9. Â Â Â Â Is the email from a real person? If it is, will hitting reply get a note back to that person? (if not, change it please).
10. Â Â Â Â Have I corresponded with this person before?
The list goes on to point 36, well worth reading and printing out for future reference!