Why Signature Mortgage chooses LotusLive

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Signature Mortgage explain why they chose IBM LotusLive to speed their loan application process.

[youtube http://www.youtube.com/watch?v=OHdSempOeus?rel=0&w=750&h=457]

My comments:

  • A great reference for both LotusLive and Silanis e-SignLive – this shows the benefits of IBM’s campaign to sign SaaS partners for the LotusLIve suite.
  • $35,000 of additional revenue per month – that’s real ROI.
  • I’m guessing that Signature Mortgage has less than 1,000 users, making it an SMB in IBM’s eyes.  Great to see a public reference for such an organisation.

Stuart McIntyre is an employee communications strategist, currently working for a large financial services organisation. He curates a number of product-focused news sites, is a lapsed podcaster, founded the Social Connections user group and regularly speaks at conferences and events. This blog represents his own slightly-eccentric and usually-controversial opinions!.

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