I found myself of the IBM UK site this morning (by following a link to http://www.lotusconnections.com, but that’s a different matter), and came across this banner on the homepage:
What a great headline…
Five Million People Around the Water-Cooler – How the UK public sector can harness the power of social networking
Awesome! Social software on the homepage, connected to a business that everyone can understand, sounds like a really interesting article, right? Click through…
Ah!
I think that’s a FAIL.
Note that I was signed into the site already and so it should have known I don’t have access to the Public Sector content. Besides, why headline with an article that 95% of IBM UK customers/partners won’t be able to read? About Social Networking too!
If I find a way to access the content, I’ll let you know…
UPDATE
It seems one can access the white paper in PDF format here. Google is my friend 😉