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I am…

by Stuart McIntyre
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This has just come to mind as my darling other half loaned my CULT 2007 Lotusphere shirt (featuring the I AM logo) to my daughter for doing craft in last week:

Image:I am... (she’s making a King Tut mask by the way!)

Anyway, the point of the post?  This still has to be the best Lotus ad ever – so simple, powerful and easy to understand, transcending the technology divide.  I think of it as the iPod silouette ad of its day:

[youtube http://www.youtube.com/watch?v=rRAhCCGb7BY&rel=1]



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