I am…

This has just come to mind as my darling other half loaned my CULT 2007 Lotusphere shirt (featuring the I AM logo) to my daughter for doing craft in last week:

Image:I am... (she’s making a King Tut mask by the way!)

Anyway, the point of the post?  This still has to be the best Lotus ad ever – so simple, powerful and easy to understand, transcending the technology divide.  I think of it as the iPod silouette ad of its day:

Superb…

Stuart McIntyre is a Senior Strategist at Fostering Community Limited. He curates a number of product-focused news sites, is a lapsed podcaster, founded the Social Connections user group and regularly speaks at conferences and events. This blog represents his own slightly-eccentric and usually-controversial opinions!