This has just come to mind as my darling other half loaned my CULT 2007 Lotusphere shirt (featuring the I AM logo) to my daughter for doing craft in last week:
Anyway, the point of the post? This still has to be the best Lotus ad ever – so simple, powerful and easy to understand, transcending the technology divide. I think of it as the iPod silouette ad of its day:
Superb…