There is no doubt that the IBM Collaboration Solutions & Social Business marketing team are beginning to do a great job of social sites focused on events and case studies. The Social Aggregator used for Lotusphere 2011 was a perfect example.
The latest of these, launching this week is the IBM Social Business Digital Library. Â
Featuring 60 second social stories, customer testimonials, Lotusphere 2011 session recordings and industry insights, this site shows signs of being a starting point toward a catalogue of excellent videos to be shared with customers and colleagues.
There is also a series on how to become a Social Business:
While additional options to embed the videos and to link directly to a video (or even a specific point within a video) would be great, this is a good start. Â Well done to Kathy, Colleen and everyone involved. Excellent work!
