IBM launches new Social Media Aggregator

by Stuart McIntyre 13 years ago

written by Stuart McIntyre 13 years ago 0 comment

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SMA provides a consolidated view of real-time social activity on specific topics or events, based on hashtags and keywords. While you’ve probably seen a couple of custom-built pilots used for Pulse, IOD, Impact, IBM@100, Watson, and Lotusphere in the last year, this new service is a huge step forward.
SMA is:

build on a service that is scalable and now able to support the needs of our enterprise

implemented as an “off the shelf” offering, and very easy to create and administer

packaged to significantly reduce costs for users

I’m sure the aggregator for Lotusphere 2012 will use this new tooling.

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Stuart McIntyre

Stuart McIntyre is an employee communications strategist, currently working for a large financial services organisation. He curates a number of product-focused news sites, is a lapsed podcaster, founded the Social Connections user group and regularly speaks at conferences and events. This blog represents his own slightly-eccentric and usually-controversial opinions!

IBM launches new Social Media Aggregator

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