Hoping to emerge above a pack of companies racing to bring social media software tools popularized by Facebook and Twitter to the office cubicle, Jive Software is relocating its headquarters to Palo Alto from Oregon, with plans to quadruple its local workforce and issue an initial public offering by the end of next year.
Jive, which calls itself the world’s largest and fastest-growing social business software company, says it has over 15 million users — the employees and customers of a list of companies that includes Nike, Intel, Lufthansa Airlines, and VMware. Jive specializes in collaborative and social software that allows connections between internal communities of employees and external customer communities.
With Microsoft entering the social networking enterprise software market in a big way with its SharePoint 2010 release, and IBM’s Lotus Connections providing strong competition, Jive needs to rely on faster innovation and providing compelling integration with other technologies to maintain its strong market position, said Rob Koplowitz, an analyst with the research firm Forrester.
“They are doing well and an IPO run is certainly not out of the question,” Koplowitz said in an e-mail.