Fed up with taking photos with the wrong elements in focus?
The camera that turns light into living pictures
This year, Lytro will debut the first light field camera for everyone. OK – you’re not everyone. You are a beautiful, unique snowflake. And you deserve an amazing camera that lets you capture life’s singular moments, like baby’s first steps not second, with maximum magic and minimum hassle. No more fighting with dials and settings and modes. No more flat, boring, static photographs. With a Lytro, you unleash the light.
Click on this image…
See the focus change… Amazing huh?
Here’s some more examples.
This journey started for me eight years ago when I was in the PhD program at Stanford University. I loved photography then as I do now, but I was frustrated and puzzled by the apparent limitations of cameras. For example, I remember trying to take photos of Mei-Ahn, the five-year-old daughter of a close friend, but because she was so full of life, it was nearly impossible to capture the fleeting moments of her smile or perfectly focus the light in her eyes.
That experience inspired me to start the research that became my dissertation on light field photography, which had capabilities beyond what I could have ever hoped for. The journey soon accelerated with a full-body plunge into the world of entrepreneurship, with a dream to share this new technology with the world.
I am thrilled to finally draw back the curtain and introduce our new light field camera company, one that will forever change how everyone takes and experiences pictures. Lytro’s company launch is truly the start of a picture revolution.
Lots of questions remain… How much? When? How big? etc. But if this delivers… wow!