Just stunning!

Fed up with taking photos with the wrong elements in focus?

This is just amazing:

The camera that turns light into living pictures

This year, Lytro will debut the first light field camera for everyone. OK – you’re not everyone. You are a beautiful, unique snowflake. And you deserve an amazing camera that lets you capture life’s singular moments, like baby’s first steps not second, with maximum magic and minimum hassle. No more fighting with dials and settings and modes. No more flat, boring, static photographs. With a Lytro, you unleash the light.

Click on this image…

See the focus change… Amazing huh?

Here’s some more examples.

From their blog:

Today, I am proud to announce the launch of Lytro and share our plans to bring an amazing new kind of camera to the consumer market.

This journey started for me eight years ago when I was in the PhD program at Stanford University. I loved photography then as I do now, but I was frustrated and puzzled by the apparent limitations of cameras. For example, I remember trying to take photos of Mei-Ahn, the five-year-old daughter of a close friend, but because she was so full of life, it was nearly impossible to capture the fleeting moments of her smile or perfectly focus the light in her eyes.

That experience inspired me to start the research that became my dissertation on light field photography, which had capabilities beyond what I could have ever hoped for. The journey soon accelerated with a full-body plunge into the world of entrepreneurship, with a dream to share this new technology with the world.

Today
I am thrilled to finally draw back the curtain and introduce our new light field camera company, one that will forever change how everyone takes and experiences pictures. Lytro’s company launch is truly the start of a picture revolution.

Lots of questions remain… How much? When? How big? etc. But if this delivers… wow!

Stuart McIntyre is a Senior Strategist at Fostering Community Limited. He curates a number of product-focused news sites, is a lapsed podcaster, founded the Social Connections user group and regularly speaks at conferences and events. This blog represents his own slightly-eccentric and usually-controversial opinions!