As previewed last week, the Lotus Notes – “Clear your desktop” marketing is about to hit the streets (well, the webpages)…
From an email from IBM Lotus UK marketing:
There are 3 x 15 second viral videos that will be hosted on You Tube, iTunes and also on the IBM landing page. 3 video banners are using the same clips (screenshot below) and there is a 5 second teaser videos that we will also use as a pre roll.
- 3 online banners and videos posted on media sites
- Paid Search
- Teaser of videos
- Web landing page incl. demo and videos
- Button/ lead graphic on ibm.com
Here is the link to the UK landing page www.ibm.com/lotusnotes/uk
http://www.youtube.com/watch?v=f25qGW2IXI0The plan includes a mix of LOB sites, business leisure sites, technology sites and social networks as well as Google and contextual. Examples of the sites we will be on are
- Times On-Line
- Guardian
- CNET.co.uk
- Reuters
- Sift media (across 3 sites – Accounting Web, Finance Week, My Customer)
- DIGG.COM
Nice work, IBM!