More evidence of a vendor that ’gets’ academia

You may remember that on Saturday I posted some screenshots demonstrating how simple, coherent and transparent Atlassian’s pricing and licensing mechanism is?

Well, the other discussion that has been very visible in the Yellowsphere over the past 7 days has been around a vendor’s engagement (or lack of it) with the academic community – Universities, further education, schools, home-education etc.

Once again, I am going to fall back on Atlassian as an example of how it could be done…  Head over to atlassian.com/classroom:

Studying or teaching computer science? The best industry tools free.

So what do we have here?

  • Obvious focus on academic institutions
  • List of references in this area
  • Free access to the software – ‘Making our tools freely available to students and teachers is just one small step towards that goal’
  • Offer to showcase and to assist these organisations

See, they get it!  Wouldn’t this make you want to get more knowledge of this vendor and its products?

So, IBM, here’s the gauntlet thrown down… By the time we discuss this at Lotusphere 2011, how about we have something equally appealing, easy to understand and navigable for institutions that want to learn Lotus software?

Stuart McIntyre is a Senior Strategist at Fostering Community Limited. He curates a number of product-focused news sites, is a lapsed podcaster, founded the Social Connections user group and regularly speaks at conferences and events. This blog represents his own slightly-eccentric and usually-controversial opinions!