Platforms vs. products and Google vs. Amazon. You need to read this.

This amazing post was shared on Google+ yesterday, and you need to read it:

This post was intended to be shared privately and was accidentally made public. Thanks to Steve Yegge for allowing us to keep it out there. It’s the sort of writing people do when they think nobody is watching: honest, clear, and frank.

The world would be a better place if more people wrote this sort of internal memoranda, and even better if they were allowed to write it for the outside world.

Hopefully Steve will not experience any negative repercussions from Google about this. On the contrary, he deserves a promotion.

I won’t copy any more of it here, you need to go read the post in it’s entirety.

Think about it in terms of your own products and services, and those of your preferred vendor.  Is the author right? Is the platform the most important thing?

Stuart McIntyre is a Senior Strategist at Fostering Community Limited. He curates a number of product-focused news sites, is a lapsed podcaster, founded the Social Connections user group and regularly speaks at conferences and events. This blog represents his own slightly-eccentric and usually-controversial opinions!