Ready for ’Social Software 2.0’?

Just when many organisations are finally getting to grips with Social Software for the first time, Hutch Carpenter tries to take it to the next level:

Social Software 1.0 was the era of actually creating these open, collaborative applications. The approach of these tools was groundbreaking. Apps for managing knowledge that are open, persistent, easy to create and accepting  contributions from many? This was groundbreaking. The tools of Social Software 1.0 are: blogs, wikis, forums, microblogging, activity streams, tags, social connections.

Social Software 1.0 is the “Tools Era”. Put these collaboration and information sharing tools in place, then let the benefits flow. And the benefits do flow.

But are they flowing fast enough? Will they assume core operational infrastructure status within enterprises?

Here’s how I define Social Software 2.0:

    The integration of collaboration, increased findability, social networking and crowdsourcing into core enterprise activities requiring defined workflows, specific user sign-offs, results measurement and role-based access.

Interesting post and some very important points raised, effectively stating that Social Software was fine as its own set of collaboration tools separate from the rest of the organisation’s business processes, but that “collaboration and crowdsourcing can (and should in my opinion) be more integrated directly into corporate activities.

This line sums the post up:

What we’re seeing is the natural maturation of an industry. Tools were needed to establish the Enterprise 2.0 field in the first place. Now it’s time to apply these tools, and social computing concepts, to the mainstay activities that drive businesses.

Are you ready to step up to Social Software 2.0?

Stuart McIntyre is a Senior Strategist at Fostering Community Limited. He curates a number of product-focused news sites, is a lapsed podcaster, founded the Social Connections user group and regularly speaks at conferences and events. This blog represents his own slightly-eccentric and usually-controversial opinions!