Salesforce.com move into cloud-based collaboration tools

Interesting move by Salesforce.com – clearly looking to expand their solutions to compete with offerings from LotusLive and Microsoft amongst others:

CRM software vendor Salesforce.com has rolled out the beta version of its Chatter application, which is designed to integrate enterprise collaboration with cloud computing and social networking, for around 100 customers to try the software on their existing infrastructure.

The company has designed the software in an attempt to compete with IBM’s Lotus Live collaboration tool and Microsoft’s SharePoint software, by offering Twitter/Facebook like social communications integrated with enterprise software to allow a better communication flow between the employees of an organisation.

Commenting on the launch of beta test version of Chatter, Marc Benioff, chairman and CEO of Salesforce.com said in a statement that “Consumer internet services such as Facebook and Twitter have shown us better ways to collaborate. Salesforce Chatter changes the collaboration in the enterprise, without the cost and complexity of software.”

According to the official statement released by the company, Chatter enterprise collaboration tool is designed to allow employees to create their business profiles that will contain their contact details, work history and their respective areas of expertise.

Stuart McIntyre is a Senior Strategist at Fostering Community Limited. He curates a number of product-focused news sites, is a lapsed podcaster, founded the Social Connections user group and regularly speaks at conferences and events. This blog represents his own slightly-eccentric and usually-controversial opinions!