social

Effective culture

An effective culture, as James Heskett has shown, can account for a 20%-30% performance differential when compared with “culturally unremarkable”…

Read more

Advertising Social Business

Seen in New York City today: http://www.youtube.com/watch?v=HXogl7ntGTw http://www.youtube.com/watch?v=lbbQo-fCCm0 http://www.youtube.com/watch?v=LP_L-WCntBI And the ad itself? Whatever you think of the idea of…

Read more