Advertising Social Business

Seen in New York City today:



And the ad itself?

Whatever you think of the idea of destroying your own office (I’m not too sure about the details of the ad myself), wouldn’t it have been encouraging to see IBM Connections (and IBM Social Business as a whole) being advertised in this very public and visible way?

[It is one of my dreams to say ‘IBM Connections’ to just one of my non-technical friends, acquaintances or family and them say ‘yes, I’ve heard of that’…]

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