USA Today: IBM, Google court smaller businesses with tech offerings

USAA high-profile article in USA Today touting new Enterprise2.0 solutions from IBM and others:

A couple of tech giants you wouldn’t expect are heavily wooing small businesses.

IBM and Google have stepped up efforts to nudge Microsoft aside and become tech suppliers of choice to small- and medium-size business (SMBs). Big Blue is unveiling several products and services. And Google has made it easy for users of Microsoft’s Outlook e-mail program to also use its Web-based Google Apps tools.

IBM has begun packaging smaller on-site computing systems that can run Windows programs or much cheaper open-source applications. And this week, IBM will add to its hosted offerings with the launch of LotusLive Connections, a Web-based social network for companies to connect with partners and clients.

“If SMBs are going to lead the economic turnaround, they’ll need cheaper technology,” says Bob Picciano, general manager of IBM Lotus Software.

Good to see LotusLive getting coverage in the mainstream media.

Stuart McIntyre is a Senior Strategist at Fostering Community Limited. He curates a number of product-focused news sites, is a lapsed podcaster, founded the Social Connections user group and regularly speaks at conferences and events. This blog represents his own slightly-eccentric and usually-controversial opinions!