Why be Social?

Upcoming IBM ‘Why Be Social?’ social business webcast, featuring Sandy Carter:

Just as the dawn of e-business changed business forever, ten years later organizations find themselves at another junction point in the evolution of business: the coming of age for Social Business as social computing and social media are integrated into enterprise design. Social Businesses outperform their competitors by embracing social networking technologies to be more engaged and transparent with their customers, business partners and employees and more adaptive to the market. 

Learn how a social business cultivates trusted relationships and capitalizes on them when and where needed in order to grow, innovate and make people more effective by enabling secure and frictionless interaction among people across the business network. 

Jeremiah Owyang
Partner of Customer Strategy 
Altimeter Group 

Sandy Carter
Vice President 
IBM Social Business and Collaboration Solutions Sales and Evangelism

Register >

Stuart McIntyre is a Senior Strategist at Fostering Community Limited. He curates a number of product-focused news sites, is a lapsed podcaster, founded the Social Connections user group and regularly speaks at conferences and events. This blog represents his own slightly-eccentric and usually-controversial opinions!