As we close in on Lotusphere 2011, I’m pondering…
Will we ever see an IBM/Lotus ad campaign to match this one? One that captures the imagination of the general public? You know, one that get’s IBM/Lotus into the public consciousness in the way that Google and Microsoft are?
Lotus Knows was a great first step… Once IBM is ready to deliver on Project Vulcan, and is ready to push out with its Social Business vision, then we need something bigger, cooler, more relevant…
You know, like Denis Leary.