One of the most notable aspects of the rise of Slack as a the business communications tool of the moment has been the success they’ve had encouraging third parties of all sizes to develop innovative apps and custom integrations for the platform.
Just as an example, this is a new one that came to my attention today, combining machine learning with social communications, Obie:
INTRODUCING “FLOWS”
Spoonfeed, don’t firehose. Deliver knowledge and information when your team needs it — not all at once.
Obie delivers content to the platforms you spend your day on. Information conveyed in an existing workspace is relatable, engaging and more effective.
Obie offers a familiar, conversational user-experience you’ll actually enjoy. He can answer questions and send bite-sized knowledge to the team.
Obie is a quick-study — the more you use him, the more he delivers relevant and accurate content.
Certainly looks interesting, doesn’t it. Innovative too. There are new apps live Obie being released daily, and they’re very easy for even non-technical users to deploy and activate.
I would love to see the more established vendors in the space take a similarly open approach – start with the APIs and build the product, rather than considering the APIs as an afterthought. Also, treating developers as an open, welcoming and transparent community, versus requiring registration, paid licenses/subscriptions and the like.