I'm Stuart McIntyre - Social Business Strategist...

Stuart McIntyre (2011)My passion and focus is on Social Business - the application of social methods and technologies to support organisational business processes, collaboration with partners and customers, and to enable improved productivity and innovation.

Welcome to my site - the new home for my writings, presentations, videos, podcasts and community contributions. I'd love your feedback and of course would be very interested to hear from you regarding exciting projects you'd like me to help with! More >

  • Culture

    Social Business is about individuals and organisations working with others to achieve a positive common result. Cultivating the right culture is a vital component of making Social Business work. Leaders, executives, and managers help to create the conditions for it to work. More

  • Adoption

    Some say 'build it and they will come!', but we know from experience that this is rarely the case. Social Business is new to many, so innovative approaches are needed to assist users to see the possibilities and to embrace the change - introducing technology alone won't modify established behaviours. More

  • Technology

    Whilst I would be the first to argue that technology is not the complete answer to Social Business challenges, it is an important part of the solution. Rarely is a vendor product going to be completely suitable 'out of the box'. Find out which technologies I recommend and work with. More

  • Hire Me

    I work for organisations on both short- and long-term contracts, and am able to offer advice in a consultancy capacity, manage and recruit a team of experts or even work full-time for your team. Many organisations have already seen the value I can deliver in these roles. More

Establishing and maintaining a social identity: four to follow, four to avoid!

Here are my four standards for creating and maintaining a positive identity or brand online…


  • Be yourself.
  • Be original.
  • Be authentic.
  • Demonstrate integrity.

That’s not in any way meant to suggest that I get it right all the time – I realise my weaknesses and mistakes. However I do have this list on the wall in my office and regularly glance at it to evaluate if I’m holding true to my values.

Here are four opposing behaviours that I consider to break my standards above…

  • Telling others what to share.
  • Sharing verbatim a list of pre-written content that someone else has supplied.
  • Subscribing to services that automate delivery of others’ content to your social channels.
  • Solely sharing content that reflects your employer’s marketing brand.

If you’re doing one or more of the above, please consider whether it reflects well on your own personal identity or that of the brand you or your company wish to promote.

I firmly believe that in the long run, repeatedly demonstrating these behaviours will harm rather than enhancing the success of your efforts.

Getting social in Stockholm NEXT WEEK!

I’m just back from a very pleasant week’s vacation in Madrid with my family, and have stepped back into the maelstrom that is last minute planning for Social Connections VII!

Whilst I was away, the tremendous team (Brian, Martin, Wannes, Maria, Lars and Jan) have been pulling out all the stops to dot the Is and cross the Ts on details such as the event catering, prizes for speed sponsoring, late changes to the agenda, the two evening receptions and much more.  As you’d expect, after doing six of these events in the past, we’re pretty adept at knowing what needs to be done and when, but there are always new challenges that crop up each time – not least as we’re working in a city that most of us have never visited, at a venue we’ve never seen, and in a language that we don’t speak!  Thanks to local knowledge from a couple of our team, we’re making it through!  In fact, better that that, we know this will be our most polished event yet…

So, we’ve got just 9 days left to wrap up the planning, pack the boxes and head to the airport.  Oh and write a presentation or two as well!

The only question that remains is ‘will you be there?’.  If you haven’t considered attending yet – you really only have a few days to make the commitment, register for your ticket and book your hotel.  We can promise two days of great Social Business content, access to some of the finest speakers in the community, wonderful social experiences in a beautiful city and tonnes of fun too.  What are you waiting for?

Register now!


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