I'm Stuart McIntyre - Social Business Strategist...

Stuart McIntyre (2011)My passion and focus is on Social Business - the application of social methods and technologies to support organisational business processes, collaboration with partners and customers, and to enable improved productivity and innovation.

Welcome to my site - the new home for my writings, presentations, videos, podcasts and community contributions. I'd love your feedback and of course would be very interested to hear from you regarding exciting projects you'd like me to help with! More >

  • Culture

    Social Business is about individuals and organisations working with others to achieve a positive common result. Cultivating the right culture is a vital component of making Social Business work. Leaders, executives, and managers help to create the conditions for it to work. More

  • Adoption

    Some say 'build it and they will come!', but we know from experience that this is rarely the case. Social Business is new to many, so innovative approaches are needed to assist users to see the possibilities and to embrace the change - introducing technology alone won't modify established behaviours. More

  • Technology

    Whilst I would be the first to argue that technology is not the complete answer to Social Business challenges, it is an important part of the solution. Rarely is a vendor product going to be completely suitable 'out of the box'. Find out which technologies I recommend and work with. More

  • Hire Me

    I work for organisations on both short- and long-term contracts, and am able to offer advice in a consultancy capacity, manage and recruit a team of experts or even work full-time for your team. Many organisations have already seen the value I can deliver in these roles. More

Getting social in Stockholm NEXT WEEK!

I’m just back from a very pleasant week’s vacation in Madrid with my family, and have stepped back into the maelstrom that is last minute planning for Social Connections VII!

Whilst I was away, the tremendous team (Brian, Martin, Wannes, Maria, Lars and Jan) have been pulling out all the stops to dot the Is and cross the Ts on details such as the event catering, prizes for speed sponsoring, late changes to the agenda, the two evening receptions and much more.  As you’d expect, after doing six of these events in the past, we’re pretty adept at knowing what needs to be done and when, but there are always new challenges that crop up each time – not least as we’re working in a city that most of us have never visited, at a venue we’ve never seen, and in a language that we don’t speak!  Thanks to local knowledge from a couple of our team, we’re making it through!  In fact, better that that, we know this will be our most polished event yet…

So, we’ve got just 9 days left to wrap up the planning, pack the boxes and head to the airport.  Oh and write a presentation or two as well!

The only question that remains is ‘will you be there?’.  If you haven’t considered attending yet – you really only have a few days to make the commitment, register for your ticket and book your hotel.  We can promise two days of great Social Business content, access to some of the finest speakers in the community, wonderful social experiences in a beautiful city and tonnes of fun too.  What are you waiting for?

Register now!

Shift happens

Really enlightening post from Katryna Dow on Ello and the evidence for a major shift in the tech industry:

As Ello states, they don’t have an exit strategy. Maybe we are returning to the days when the journey can be as important as the destination?  Were the great inventors and founders of the past only concerned with flipping everything they invented?  Might changing the way society functioned, creating new forms of value or championing rights have motivated them?  There is an amazing reward in seeing what you create find a place and purpose in the world.

Not everything can be reduced to monetary binary value. What about the public good or greater good? What about the generations to come? If we only ever considered the return on investment for everything then would we risk falling in love, or having a family? We don’t do these things because they make a lot of economic sense; we do it because the experience is the reward.

Katryna mentions a list of people and organisations that validate this trend:

It is people and thought leadership that is forging the architecture, prediction and practical application of the shift that is happening. People and organisation that inspire like the following:

I really do believe that Katryna is onto something here, and that the ‘Greed is Good’ approaches of the 80s and 90s should be something of the past for at least the majority of startup organisations.  That’s not to suggest that I’m naive enough to fail to recognise that there will always be startups and funds that are purely motivated by making a buck as they are floated.  However, as we’re finding in all areas of this industry, the treatment of users as products and shareholders as customers are not the only, or indeed the best ways forward.

IBM’s Potemkin Prosperity

A mighty post from Steve Denning on Forbes.com, detailing his perspective on IBM’s current situation.

You need to read the full article, which is pretty damning in places.  However, rather than pick on some of the negatives, I’ll take this more positive extract from the end of the piece:

IBM needs to build on its strengths. IBM was once a great company that respected and rewarded its employees and served its communities and society.  It’s a company that still has the power to change the world if only it would choose to.

Yet it’s hard to see how it can accomplish this with the current management team or the current board and their obsolete management philosophy. It has been evident for some time that IBM has been heading down the wrong path. Why did they just watch and not act? According to Nick Summers at Bloomberg BusinessWeek, IBM’s leadership has been “like a driver obeying the commands of a GPS system even as passengers shout that the car is clearly headed toward a ditch.”

It’s time to get back to Tom Watson Sr.’s philosophy of putting the customer first among stakeholders and earning a real living again, but in a very different context with a very different approach to management.

I firmly believe that IBM does have a future, and that some of the products that I’ve supported and worked with over the past decade will play a significant part.  However, there is little doubt that IBM does need to change direction and plot a new course over the next few months, just as it did under Lou Gerstner back in the Nineties.  I sincerely hope that ditching the 2015 Roadmap is just the first step in doing so.


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