Advertising Social Business

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Misc

Seen in New York City today:

http://www.youtube.com/watch?v=HXogl7ntGTw
http://www.youtube.com/watch?v=lbbQo-fCCm0
http://www.youtube.com/watch?v=LP_L-WCntBI

And the ad itself?

Whatever you think of the idea of destroying your own office (I’m not too sure about the details of the ad myself), wouldn’t it have been encouraging to see IBM Connections (and IBM Social Business as a whole) being advertised in this very public and visible way?

[It is one of my dreams to say ‘IBM Connections’ to just one of my non-technical friends, acquaintances or family and them say ‘yes, I’ve heard of that’…]

Stuart McIntyre is an employee communications strategist, currently working for a large financial services organisation. He curates a number of product-focused news sites, is a lapsed podcaster, founded the Social Connections user group and regularly speaks at conferences and events. This blog represents his own slightly-eccentric and usually-controversial opinions!.

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