IBM now asking users to register to access content… on Slideshare!

As if the hoops IBM asks users to jump through to access downloads, demos, and some technical information on its own site aren’t enough, today I hit this…

LotusLive Engage Security whitepaper: Why is security a competitive differentiator for LotusLive and LotusLive Engage?

Yep, IBM is now asking users to fill in a form to access a presentation it has shared via Slidesharea social content sharing site!

Sometimes I think IBM (or more particularly, Lotus) ‘gets it’, and then sometimes…  

Stuart McIntyre is a Senior Strategist at Fostering Community Limited. He curates a number of product-focused news sites, is a lapsed podcaster, founded the Social Connections user group and regularly speaks at conferences and events. This blog represents his own slightly-eccentric and usually-controversial opinions!