Lotus Notes UK Viral Marketing

As previewed last week, the Lotus Notes – “Clear your desktop” marketing is about to hit the streets (well, the webpages)…

From an email from IBM Lotus UK marketing:

There are 3 x 15 second viral videos that will be hosted on You Tube, iTunes and also on the IBM landing page.  3 video banners are using the same clips (screenshot below)  and there is a 5 second teaser videos that we will also use as a pre roll.

  • 3 online banners and videos posted on media sites
  • Paid Search
  • Teaser of videos
  • Web landing page incl. demo and videos
  • Button/ lead graphic on ibm.com

Image:Lotus Notes UK Viral MarketingImage:Lotus Notes UK Viral Marketing

Here is the link to the UK landing page  www.ibm.com/lotusnotes/uk
http://www.youtube.com/watch?v=f25qGW2IXI0

The plan includes a mix of LOB sites, business leisure sites, technology sites and social networks as well as Google and contextual.   Examples of the sites we will be on are

  • Times On-Line
  • Guardian
  • CNET.co.uk
  • Reuters
  • Sift media (across 3 sites – Accounting Web, Finance Week, My Customer)
  • DIGG.COM

Nice work, IBM!

Stuart McIntyre is a Senior Strategist at Fostering Community Limited. He curates a number of product-focused news sites, is a lapsed podcaster, founded the Social Connections user group and regularly speaks at conferences and events. This blog represents his own slightly-eccentric and usually-controversial opinions!