Asus Zenbook 3 Announcement

No Steve Jobs…

Or even Tim Cook…

Sometimes it takes a really poor performance and presentation style (from ASUS CEO Jerry Shen in this case) to see the excellence elsewhere:

However, even looking past the presentation itself, I find the Zenbook 3 announcement to be fascinating.

You can’t deny it’s a good looking machine, nor that shoehorning an i7 into a <12mm thick notebook is impressive, but if announcing your new flagship model as simply a thinner Macbook clone with a faster CPU, then what does that say about the innovation and vision of ASUS itself?

Stuart McIntyre is a Senior Strategist at Fostering Community Limited. He curates a number of product-focused news sites, is a lapsed podcaster, founded the Social Connections user group and regularly speaks at conferences and events. This blog represents his own slightly-eccentric and usually-controversial opinions!