Research indicates that informal learning—experiential, social, and self-directed—makes up about 90% of the learning modalities that professionals use today. Only 10% of adult learning uses formal classroom or meeting presentation learning formats. This ratio of experiential:peer/self-directed:formal learning is known as the 70:20:10 rule. Here’s a quick overview by Charles Jennings:
I’m giving this a lot of thought in the context of IBM Connect and our own Social Connections events. If we forget over 50% of the content we’re taught in formal sessions within an hour, then surely there must be a way to improve those learning experiences? Could we make them more interactive?
Perhaps we could give materials to the session attendees to complete during and after the session? Give them direct access to demo environments from their laptops and tablets whilst listening to the speakers etc.
I definitely want to explore how when we meet next time at a Social Connections conference we can maximise the retention of information and leave attendees with a far better learning experience!