The Social Business imperative – a time of radical corporate change

Rooven Pakkiri, Head of Social Business at Collaboration Matters has recently had a paper published by the well-respected UKSG organisation. It is entitled ‘The social business imperative – a time of radical corporate change’ and is featured in their ‘Insights: the UKSG journal’ publication for July.

Here’s the excerpt:

UKSG Rooven article 300px‘Social business’ is about the inspired use of collaboration technology platforms inside the company firewall to solve business problems. It has often misleadingly been described as Facebook or LinkedIn for the company, but it has a much more profound objective than social networking sites. It represents a technology-led paradigm shift that will reshape the culture and processes of organizations within five years. This article explores the very heart of social business: the emancipation, distribution and consolidation of knowledge – which aligns neatly with the traditional roles of publishers and libraries to date. It looks at the background, in terms of economic theory: increasing the value of ‘labour’ over ‘capital’, and the promise of social business: to make better use of the knowledge embedded around the organization, looking at examples from the real world and assessing the cultural implications, such as valuing patterns over process or influence over hierarchy. In conclusion, the article presents a final vision for social business: loyalty and gamification, the future of work and the end of the traditional workplace.

Covering topics such as ‘Background economics: the evolving dynamic between labour and capital‘, ‘The promise of social business: optimization of knowledge‘ and ‘Understanding the value of pattern over process‘, Rooven presents an overview of what Social Business is and how Collaboration Matters takes it to our customers.  This isn’t about technology for technology’s sake, instead as an enabler for a paradigm shift ‘that will reshape the culture and processes of organizations within five years’.

You can download the paper free from the UKSG site.

Stuart McIntyre is a Senior Strategist at Fostering Community Limited. He curates a number of product-focused news sites, is a lapsed podcaster, founded the Social Connections user group and regularly speaks at conferences and events. This blog represents his own slightly-eccentric and usually-controversial opinions!