Home Misc “Today we sold…” Please don’t do it!

“Today we sold…” Please don’t do it!

by Stuart McIntyre
0 comment

Folks, whilst I admire your efforts to prove that Lotus software is still being purchased by customers, please can you consider refraining from phrasing your posts as “selling” Lotus?

This falls into a trap that Lotus sales folks often slide into – focusing on the license sale, not the value delivered by your solutions.

What is interesting is that customers are choosing to “purchase” solutions based on Lotus technology.  Talk about the value that they’re gaining from your work, the innovative technical and business solutions you’re building, and the way in which Lotus technologies are benefiting their business.

In the long run, this is a much more strategic approach and one that will benefit the whole community long-term rather than a very short-term burst of posts that people soon ignore.


[Just my 2 British pence, as ever…]

You may also like

Soledad is the Best Newspaper & Magazine WordPress Theme with tons of customizations and demos ready to import. This theme is perfect for blogs and excellent for online stores, news, magazine or review sites.


u00a92022 Soledad, A Technology Media Company – All Right Reserved. Designed and Developed by PenciDesign

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?
Update Required Flash plugin