“Today we sold…” Please don’t do it!

Folks, whilst I admire your efforts to prove that Lotus software is still being purchased by customers, please can you consider refraining from phrasing your posts as “selling” Lotus?

This falls into a trap that Lotus sales folks often slide into – focusing on the license sale, not the value delivered by your solutions.

What is interesting is that customers are choosing to “purchase” solutions based on Lotus technology.  Talk about the value that they’re gaining from your work, the innovative technical and business solutions you’re building, and the way in which Lotus technologies are benefiting their business.

In the long run, this is a much more strategic approach and one that will benefit the whole community long-term rather than a very short-term burst of posts that people soon ignore.

[Just my 2 British pence, as ever…]

Stuart McIntyre is a Senior Strategist at Fostering Community Limited. He curates a number of product-focused news sites, is a lapsed podcaster, founded the Social Connections user group and regularly speaks at conferences and events. This blog represents his own slightly-eccentric and usually-controversial opinions!