IBM’s GM for Social Business, Alistair Rennie, explains what it takes to become a Social Business.

A couple of interesting points to note.

Alistair’s job title seems to have changed from being GM for IBM Collaboration Solutions to being GM for Social Business. This seems to be a common shift now, indicating that Social Business is becoming the external brand, whilst ICS is in the internal organisation. I think this is a good move.

It’s fascinating to see a 7 minute video on IBM’s vision of Social Business without a single mention of IBM Connections or any other products. This is fantastic, as it really is a discussion about the importance of cultural change, business process, user adoption and so on, with technology as the enabler rather than the key element.

Nice work, Alistair.