Smarter Marketing: Know your customer

Really liking this series, and IBM is definitely on-message here. It’s about knowing the customer as an individual, something that Amazon and others have really taken a lead on.

Stuart McIntyre is a Senior Strategist at Fostering Community Limited. He curates a number of product-focused news sites, is a lapsed podcaster, founded the Social Connections user group and regularly speaks at conferences and events. This blog represents his own slightly-eccentric and usually-controversial opinions!