Why did Microsoft think this was a good idea?

Scroogled

It’s one thing to design a marketing campaign around attacking one of your competitors’ business practice (personally I don’t think that’s a great idea in itself), yet another to launch a range of merchandise advertising that campaign.

Does it make me think badly of Google?  Nope, along with what I believe is the vast majority of Google customers/users, I know the downside of using their products.  Its a value judgement I make every time I use them – is it worth giving away a degree of privacy to get these tools for free (or at very low cost in the case of our paid Apps subscriptions)?

Does it make me think badly of Microsoft?  Absolutely.  It seems to me to be a cheap shot from a company that is desperately short of its own innovation and fighting for its life.

As Steve Jobs once said… ‘The only problem with Microsoft is they just have no taste.’  This effort shows that more clearly than ever.

Stuart McIntyre is a Senior Strategist at Fostering Community Limited. He curates a number of product-focused news sites, is a lapsed podcaster, founded the Social Connections user group and regularly speaks at conferences and events. This blog represents his own slightly-eccentric and usually-controversial opinions!
  • matnewman

    I recall mentioning once on #TWiL: “When was the last time you saw something innovative from this company?”. Where once one could not help but admire their marketing prowess, this just leaves me cold.

  • This mystifies me. It violates all the common sense business rules of not focusing on a competitor, not letting yourself look petty, not ever showing a trace of being a poor loser. All that, and it doesn’t offer a positive alternative, just snark. There is always room for business partners and allies to make these kinds of jibes, but shows both poor taste and poor judgement from Microsoft.