IBM extends championship run in Enterprise Social Software

News from IBM today:

Armonk, NY – 24 Apr 2014: IBM today announced that for the fifth consecutive year, IDC ranked the company number one in worldwide market share for enterprise social software. According to IDC’s analysis of 2013 revenue, the worldwide market for enterprise social software applications grew from $968 million in 2012 to $1,242 million 2013

Impressive run of success for IBM Collaboration Solutions and, specifically, for IBM Connections.

This graphic sums it up rather nicely… 🙂

IBM's IDC Championships

Given the press that other vendors such as Jive, Salesforce and Microsoft get for their Social Business offerings, it’s somewhat surprising that IDC considers IBM to be such the dominant player in this market. One could suggest that IDC is alone in this analysis, but Gartner and Forrester award IBM impressive accolades in their analysis too.

Or perhaps the question should be the other way round… Given IBM’s dominance, why do these other vendors have such a high profile, and are seen to be doing so well?

What do you think?

Stuart McIntyre is a Senior Strategist at Fostering Community Limited. He curates a number of product-focused news sites, is a lapsed podcaster, founded the Social Connections user group and regularly speaks at conferences and events. This blog represents his own slightly-eccentric and usually-controversial opinions!