Innovate + Impact + Pulse = ?

Last week I ruminated on the future of IBM Connect, and mentioned that a number of the IBM software conferences had been consolidated for 2015…

IBM seems to be consolidating its software conferences across brands. We have seen Impact (the Websphere conference), Innovate (Rational) and Pulse (Tivoli) all announce that they will merge for 2015 for a very large conference in Las Vegas:

Mark your calendar for February 22 – 26, 2015. We’ll meet at the Mandalay Bay Hotel and Casino and the MGM Grand Hotel and Casino in Las Vegas, Nevada. Next year’s expanded conference, with 20,000 attendees, will deliver even more compelling sessions, deeper insights from industry thought leaders, more meaningful networking opportunities and our biggest EXPO ever!

Since then, IBM has announced the new name for this consolidated conference:

IBM InterConnect 2015 - Bringing Innovate, Impact and Pulse together for one powerful event

So IBM InterConnect is the new brand for this 20,000 attendee Las Vegas conference, thus aligning with the name used for the consolidated event that took place in Singapore in October 2013.

I guess it wouldn’t be too much of a stretch to imagine that eventually the equation for the Las Vegas event might be:

Innovate + Impact + Pulse + Connect = InterConnect?

Time will tell!

Stuart McIntyre is a Senior Strategist at Fostering Community Limited. He curates a number of product-focused news sites, is a lapsed podcaster, founded the Social Connections user group and regularly speaks at conferences and events. This blog represents his own slightly-eccentric and usually-controversial opinions!