Or the time or the travel or all those things that are going through your head when you are thinking about booking for Lotusphere 2011?
That being so, how do you justify the time/expense/travel to the people left behind picking up the pieces whilst you are away? Be that the boss, colleagues who are taking on your workload or the person who is going to spend the week dealing with your kids, for effectively what looks to them like a week in Disney in a hotel quaffing champagne! Not that that isn’t a very worthwhile pursuit!
We have found that the benefit of Lotusphere is not always easily quantifiable. We have had direct custom from Lotusphere which has really helped us to grow our business, but there are other benefits too. Wider “community” benefits that not only make your job more efficient but more enjoyable too.
So the question is:
What did you get from Lotusphere 2010 and how do you justify attending this year’s event in this difficult financial climate?
We would love to hear from you, business partners and IBM customers alike. Send us your experiences and we will post them on the blog. Even better, if you have an exciting story that you can fit into a blog post, we would love to share it.