“I am, I am… Superman, and I can do anything…  Superhuman software”

You all remember the great R5 ads, right? That multi-million dollar campaign back in 1999/2000 that we all regard as the heyday of Lotus marketing? (If you don’t, check the ad here.)

Well, what did I come across as a full page ad in the Telegraph yesterday?


Any ideas? I’ll give you a clue, it’s a technology company… Click through to find out.

Come on Blackberry, think up an original tag line 😉

Stuart McIntyre is a Senior Strategist at Fostering Community Limited. He curates a number of product-focused news sites, is a lapsed podcaster, founded the Social Connections user group and regularly speaks at conferences and events. This blog represents his own slightly-eccentric and usually-controversial opinions!