Will we ever see another ad campaign like this?

by Stuart McIntyre 13 years ago

written by Stuart McIntyre 13 years ago 0 comment

As we close in on Lotusphere 2011, I’m pondering…

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Will we ever see an IBM/Lotus ad campaign to match this one? One that captures the imagination of the general public? You know, one that get’s IBM/Lotus into the public consciousness in the way that Google and Microsoft are?

[youtube http://www.youtube.com/watch?v=uG_Jx3TpdRU?rel=0&w=749&h=592]

[youtube http://www.youtube.com/watch?v=uSvKea-1eNs?rel=0&w=749&h=592]

[youtube http://www.youtube.com/watch?v=O7B6E5w-s1o?rel=0&w=750&h=592]

[youtube http://www.youtube.com/watch?v=o0AFofRLxE8?rel=0&w=749&h=592]

[youtube http://www.youtube.com/watch?v=-GXRa4ttRqs?rel=0&w=749&h=592]

Lotus Knows was a great first step… Once IBM is ready to deliver on Project Vulcan, and is ready to push out with its Social Business vision, then we need something bigger, cooler, more relevant…

You know, like Denis Leary.

Stuart McIntyre

Stuart McIntyre is an employee communications strategist, currently working for a large financial services organisation. He curates a number of product-focused news sites, is a lapsed podcaster, founded the Social Connections user group and regularly speaks at conferences and events. This blog represents his own slightly-eccentric and usually-controversial opinions!

Will we ever see another ad campaign like this?

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