Smarter Marketing: Know your customer

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Really liking this series, and IBM is definitely on-message here. It’s about knowing the customer as an individual, something that Amazon and others have really taken a lead on.

Stuart McIntyre is an employee communications strategist, currently working for a large financial services organisation. He curates a number of product-focused news sites, is a lapsed podcaster, founded the Social Connections user group and regularly speaks at conferences and events. This blog represents his own slightly-eccentric and usually-controversial opinions!.

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