Circle: The Local Network

Circle logoCircle is the mobile app that’s in the know, anywhere you go. Circle keeps you up to speed by adapting to your location and letting you view what’s happening near you, now.

Our goal is to build on the lessons learned from traditional social networks to make a new kind of community: positive, local and useful, wherever you are.

Each month, more than a million people are joining Circle for real-time information and conversation about nearby crime, traffic, natural disasters – as well as places to go and things to do.

Lost dogs. Best fishing spots. Free kids events. Closed roads. Flash mobs. Amazing, scary, exciting and crazy are happening everywhere. The Circle community is there to help you navigate your world.

And we have some help. Circle is funded by Andreessen Horowitz, Ashton Kutcher, Ron Conway, David Sacks and other top investors. Headquartered in Palo Alto, the company was founded by CEO Evan Reas with the goal of truly connecting the mobile web to the real world.

Circle has truly beautiful design, a clever focus on local news and events, apps for Android and iOS, and excellent integration with existing networks such as Facebook and Twitter.

Circle screenshot Circle screenshot Circle screenshot

As ever, the key question is whether your friends and peers are on the network – that’s what makes it sticky.  Right now, that’s not the case, and there’s precious little being added within 50km of my location – I’m sure it would be different in San Francisco, NYC or even London.

However, I’m hopeful that this will change – I like Circle and would like it to succeed.

Stuart McIntyre is a Senior Strategist at Fostering Community Limited. He curates a number of product-focused news sites, is a lapsed podcaster, founded the Social Connections user group and regularly speaks at conferences and events. This blog represents his own slightly-eccentric and usually-controversial opinions!
  • John Head

    So the question I have about this is how is this different than Highlight, which had such buzz and then crashed and burned. Will be interesting to watch how this goes.