Different technology, same values

A Lotus Notes ad from the R5 days, circa 1999:

I am ready‘, ‘I am connected‘, ‘I am not alone‘, ‘The power to work the way you want‘, ‘Share work and ideas‘ and so on…

This was describing Collaboration, Messaging and Workflow software from 13 years ago, but could so easily be describing the impact of Social Media and Social Business tools (such as IBM Connections) today.

My goodness, Lotus Notes and Domino really was painting a vision of the future…

Stuart McIntyre is a Senior Strategist at Fostering Community Limited. He curates a number of product-focused news sites, is a lapsed podcaster, founded the Social Connections user group and regularly speaks at conferences and events. This blog represents his own slightly-eccentric and usually-controversial opinions!
  • Mat Newman

    I Am … Building Communities!

    Sound familiar 🙂

  • Tony Holder

    It’s a little sad to watch that. IBM managed to suppress all of that for more than 10 years before finally getting it…

    I am… Superman. Now what did you do with that but of cardboard Mat? 😉

  • Redmond

    Proof Positive that marketing can beat quality.  And 13 years later, the people working at MS STILL don’t think in the concepts mentioned in that 1999 ad. 

    Still have my “I AM” from Lotusphere 1999.

  • Thanks for your comments folks.

    I’m thinking that we just don’t see many videos like that for IBM products these days, whether Domino/Notes or others.  Plenty of talking head demos etc, but very few truly exciting promos.  Would be great to see more done in this area…