Reorganisation

IBM plans huge revamp for partner program

The One Channel Team, which will be led by [Mark] Dupaquier, pulls together 3000 IBM employees across the company’s multiple divisions into one group dedicated to channel needs.

The idea is to simplify the way partners communicate with IBM, making it easier for them to build more profitable lines of business using IBM’s SoftLayer, Watson, security, mobile, systems, services and analytics under a single umbrella.

Having been an IBM partner for almost two decades, I have to think that this is a sensible move. For too long, the partner program has been segmented along product and brand lines, meaning that cross-selling and solution-building has been compromised.

From a Lotus ICS ESS perspective, the announcement was especially notable:

Dupaquier also flagged the released (sic) of IBM Verse, which is due in March. Verse will provide business partners with an improved mail and social experience offing services like messaging, migration and support according to Dupaquier.

For IBM to mention Verse at a major corporate announcement like this is very significant for everyone that is involved.

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Stuart McIntyre is a Senior Strategist at Fostering Community Limited. He curates a number of product-focused news sites, is a lapsed podcaster, founded the Social Connections user group and regularly speaks at conferences and events. This blog represents his own slightly-eccentric and usually-controversial opinions!